| Lecturer | Jake An Lecturer, Marketing Discipline Group UTS Business School, University of Technology Sydney jake.an@uts.edu.au |
| Date | October 27, 2025, 09:00 – 10:30 a.m. |
| Room/Address | Zoom-Meeting https://uni-leipzig.zoom.us/j/65873644263?pwd=TW9aUXRmVDNlRS9LNmUxK1dUZ0twUT09 Meeting-ID: 658 7364 4263 Pasw: 476187 |
| Description | Jake An is Lecturer at UTS Business School since April 2022. His research focuses on enhancing new technologies that multiply social impact such as using goal enabling technology to enhance consumers‘ financial wellbeing, or understanding the societal impact of social investing technology. His works have been published in international peer-reviewed academic journals such as Management Science and Journal of Marketing. In this workshop, he illustrates how to extract data-driven insights from large datasets using the empirics-first research approach. |
| Readings | Golder, Peter N., Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, and Joseph W. Alba (2023), “Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation,” Journal of Marketing, 87 (3), 319–36. |