| Lecturer | Prof. Dr. Thomas Günther TU Dresden thomas.guenther@tu-dresden.de |
| Date | March 3, 2027, 10:00 a.m. – 12:00 p.m. (opening session) March 18, 2027, 10:00 a.m. – 12:00 p.m. (Q&A session 1) April 1, 2027, 10:00 a.m. – 12:00 p.m. (Q&A session 2 and preparation of the exposé) |
| Room/Address | [tba] |
| Seminar content | You learn how to design survey studies and to collect data for online experiments for different domains of business and management. The course focuses on data collection; the design of experiments itself is not part of the course. The course is taught using the flipped classroom concept. After a virtual opening session, 8 e-lectures of a total of 5 hours discuss topics like methods of data collection, validity and reliability, population and sampling, data collection process, design of the questionnaire, use of online instruments such as Prolific and feedback from review processes. A summarizing group discussion allows for bringing in individual questions and research projects. |
| Target group | Researchers in all fields of business and management interested in the design of survey studies. |
| Certificate | Doctoral candidates from the Faculty of Business and Economics, TU Dresden can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018): Doctoral candidates of Business Administration: § 9 (1) Nr. 5 or 6 Doctoral candidates of Business Information Systems: § 9 (1) Nr. 6 Doctoral candidates of Economics: § 9 (1) Nr. 6 Doctoral candidates from other universities can earn a certificate as well. |
| Assignment | Exposé for a survey study covering the topics of the e-lectures, preferably of your personal research project. |
| Registration | Participation is limited (max. 15). To register send an e-mail to Dr. Uta Schwarz: uta.schwarz@tu-dresden.de Phone: +49 351 463-33141 |