| Lecturer | Prof. Dr. Nils Wlömert Institute for Retailing and Data Science Wirtschaftsuniversität Wien Welthandelsplatz 1, 1020 Vienna, Austria nils.wloemert@wu.ac.at |
| Date | May 19, 2025, 10:00 – 11:30 a.m. |
| Room/Address | Zoom-Meeting https://uni-leipzig.zoom.us/j/65873644263?pwd=TW9aUXRmVDNlRS9LNmUxK1dUZ0twUT09 Meeting-ID: 658 7364 4263 Pasw: 476187 |
| Description | Emotions play a critical role in consumer decision-making and provide essential insights for analytics, yet accurately capturing emotional responses from text remains a major challenge. This workshop provides an overview of methods for measuring emotions in consumer-generated content, with a focus on a novel approach called NADE (Natural Affect DEtection). NADE infers emotional intensities from text by first predicting emojis and then translating them into a set of theory-grounded emotions. The session will highlight key applications in marketing research and practice, and conclude with a discussion of open questions and future research directions in the field of emotion detection. |
| Readings | Paper: https://journals.sagepub.com/doi/abs/10.1177/00222429251315088 App: https://nade-explorer.inkrement.ai R-Package: https://github.com/inkrement/nadeR Python-Package: https://github.com/inkrement/nade |