Design of Survey Studies

LecturerProf. Dr. Thomas Günther
Chair of Business Administration, esp. Management Accounting and Control
TU Dresden
DatePresumably in March 2025
Room/AddressOnline Course with e-lectures
Target groupResearchers in all fields of business and management interested in the design of survey studies.
Seminar contentYou learn how to design survey studies for different domains of business and management. The course is taught using the flipped classroom concept. After a virtual opening session, 8 e-lectures of a total of 4 hours discuss topics like methods of data collection, validity and reliability, population and sampling, data collection process, design of the questionnaire and feedback from review processes. A summarizing group discussion allows for bringing in individual questions and research projects.
CertificateDoctoral candidates from the Faculty of Business and Economics, TU Dresden can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018):
Doctoral candidates of Business Administration: § 9 (1) Nr. 5 or 6
Doctoral candidates of Business Information Systems: § 9 (1) Nr. 6
Doctoral candidates of Economics: § 9 (1) Nr. 6

Doctoral candidates from other universities can earn a certificate as well.
AssignmentOnline test concerning the topics of the e-lectures.
RegistrationParticipation is limited (max. 15). 
To register send an e-mail to Dr. Uta Schwarz: uta.schwarz@tu-dresden.de
Phone: +49 351 463-33141

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