| Lecturer | Prof. Dr. Thomas Günther Chair of Business Administration, esp. Management Accounting and Control TU Dresden |
| Date | March 6, 2025, 11:00 a.m. – 1:00 p.m. (opening session) March 20, 2025, 11:00 a.m. – 1:00 p.m. (Q&A session) April 3, 2025, 11:00 a.m. – 1:00 p.m. (preparation of the exposé) |
| Room/Address | Online Course with e-lectures |
| Target group | Researchers in all fields of business and management interested in the design of survey studies. |
| Seminar content | You learn how to design survey studies for different domains of business and management. The course is taught using the flipped classroom concept. After a virtual opening session, 8 e-lectures of a total of 5 hours discuss topics like methods of data collection, validity and reliability, population and sampling, data collection process, design of the questionnaire and feedback from review processes. A summarizing group discussion allows for bringing in individual questions and research projects. |
| Certificate | Doctoral candidates from the Faculty of Business and Economics, TU Dresden can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018): Doctoral candidates of Business Administration: § 9 (1) Nr. 5 or 6 Doctoral candidates of Business Information Systems: § 9 (1) Nr. 6 Doctoral candidates of Economics: § 9 (1) Nr. 6 Doctoral candidates from other universities can earn a certificate as well. |
| Assessment | Exposé for a survey study covering the topics of the e-lectures. |
| Registration | Participation is limited (max. 15). To register send an e-mail to Dr. Uta Schwarz: uta.schwarz@tu-dresden.de Phone: +49 351 463-33141 |