| Lecturer | Prof. Dr. Martin P. Fritze Lehrstuhl für Marketing Zeppelin Universität martinpaul.fritze@zu.de |
| Date | March 13 & 14, 2025 with classes from 9:00 a.m. to 6:00 p.m. each day |
| Room/Address | Leipzig University |
| Seminar content | This two-day course introduces you to the fundamentals and advanced methods of designing and analyzing experimental research. The focus is on developing experimental designs for behavioral research. Participants will learn how to design experiments through hands-on exercises, discover exploratory perspectives on experimental data and theory development, and receive an introduction to current paradigms for using experiments in (multi-method) research articles in management and marketing. In keeping with the practical approach of the course, participants are encouraged to use their own projects for the experimental design exercises and, if desired, bring specific questions about their own research to the course. Please submit your questions to martinpaul.fritze@zu.de. |
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| Certificate | Doctoral candidates from the Faculty of Business and Economics, TU Dresden can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018): Doctoral candidates of Business Administration: § 9 (1) Nr. 5 or 6 Doctoral candidates of Business Information Systems: § 9 (1) Nr. 6 Doctoral candidates of Economics: § 9 (1) Nr. 6 Doctoral candidates from other universities can earn a certificate as well. |
| Registration | Participation is limited (max. 15). To register send an e-mail to Dr. Uta Schwarz: uta.schwarz@tu-dresden.de Phone: +49 351 463-33141 |