| Lecturer | Dr. Ljubomir Pupovac Senior Lecturer UNSW Business School, Sydney, Australia l.pupovac@unsw.edu.au |
| Date | October 28, 2024 9:30 – 11:00 a.m. |
| Room/Address | Zoom-Meeting https://uni-leipzig.zoom.us/j/65873644263?pwd=TW9aUXRmVDNlRS9LNmUxK1dUZ0twUT09 Meeting-ID: 658 7364 4263 Pasw: 476187 |
| Description | An event study is a commonly used method for estimating the impact of discrete events on a firm’s market value (i.e., firm performance). This method is also frequently applied in marketing research, particularly when the research question pertains to the impact of certain events on firm performance, such as new product announcements, product recalls, celebrity scandals, brand activism, and more. This workshop aims to help you understand when and how to apply event study methodology in your research. We will cover the fundamental concepts of the event study, when it is (or is not) appropriate to use, the econometric techniques behind it, and the theoretical foundations of event study methodology. |
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