Design of Survey Studies

LecturerProf. Dr. Thomas Günther
Date03.03.2022, 11:00-13:00 (opening session)
24.03.2022, 11:00-13:00 (Q&A session)
31.03.2022, 11:00-12:00 (final exam)
Room/Adress Online Course with e-lectures
Target GroupResearchers in all fields of business and management interested in the design of survey studies
Seminar contentYou learn how to design survey studies for different domains of business and management. The course is taught using the flipped classroom concept. After a virtual opening session, 8 e-lectures of a total of 4 hours discuss topics like methods of data collection, validity and reliability, population and sampling, data collection process, design of the questionnaire and feedback from review processes. A summarizing group discussion allows for bringing in individual questions and research projects.

(1) Intro (14 Min)
(2) Methods of Data Collection (29 Min)
(3) Validity and Reliability (37 Min)
(4) Population and Sampling (48 Min)
(5) Designing the Questionnaire (47 Min)
(6) Data Collection Process (32 Min)
(7) Feedback from Reviews (7 Min)
(8) References (1 Min)
CertificatePh.D. students from the Faculty of Economics, TU Dresden can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018):
Ph.D. students of Business Management: § 9 (1) Nr. 5 or 6
Ph.D. students of Business Information Systems: § 9 (1) Nr. 6
Ph.D. students of Economics: § 9 (1) Nr. 6

Ph.D. students from other universities can earn a certificate as well.
AssignmentOnline test concerning the topics of the e-lectures.
RegistrationParticipation is limited (max. 15). 
To register send an e-mail to Dr. Uta Schwarz:
Phone: +49 351 463-33141