Workshop – Experimental Design and Implementation – Saxon Doctoral Program in Management Research

Lecturer	Professor Nitika Garg School of Marketing, Member, UNSW Academic Board UNSW Business School \| UNSW Sydney n.garg@unsw.edu.au
Date	June 16, 2025, 10:00 – 11:30 a.m.
Room	Zoom-Meeting https://uni-leipzig.zoom.us/j/65873644263?pwd=TW9aUXRmVDNlRS9LNmUxK1dUZ0twUT09 Meeting-ID: 658 7364 4263 Pasw: 476187
Description	Nitika is a Professor in the School of Marketing and the Associate Dean (Accreditation, Rankings, and Enhancement). Nitika is recognised nationally and internationally for her scholarship in the influence of emotions on consumer judgment and decision making, including choice and over-consumption. This workshop touches upon the basics of experiments and then drill down more in terms of actual design and its implementation (causality; internal vs. external validity; manipulating and measuring variables; etc.).
Readings	Baron, Reuben M. and David A. Kenny (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations,” Journal of Personality and Social Psychology, 51 (Dec), 1173-1182. Shimp, Terence A., Eva M. Hyatt, and David J. Snyder (1991), “A Critical Appraisal of Demand Artifacts in Consumer Research,” Journal of Consumer Research, 18 (Dec), 273-283. Perdue, Barbara C. and John O. Summers (1986), “Checking the Success of Manipulations in Marketing Experiments,” Journal of Marketing Research, 23 (November), 317-326. * From, “Design and Analysis: A Researcher’s Handbook” (3rd ed.), Geoffrey Kepel Chapter 1: Design of Experiments, Chapter 9: Introduction to the Factorial Design, Chapter 15: Introduction to Within-Subjects Design

Schreibe einen Kommentar Antworten abbrechen