| Lecturer | Prof. Dr. Thomas Günther Chair of Business Administration, esp. Management Accounting and Control Dresden University of Technology |
| Date | March 13, 2026, 10:00 am – 12:00 pm (opening session) March 26, 2026, 10:00 am – 12:00 pm (Q&A session) April 9, 2026, 10:00 am – 12:00 pm (preparation of the exposé) |
| Room/Address | tba Georg-Schumann-Bau Faculty of Business and Economics Dresden University of Technology |
| Target group | Researchers in all fields of business and management interested in the design of survey studies. |
| Seminar content | You learn how to design survey studies for different domains of business and management. The course is taught using the flipped classroom concept. After a virtual opening session, 8 e-lectures of a total of 5 hours discuss topics like methods of data collection, validity and reliability, population and sampling, data collection process, design of the questionnaire, use of online instruments such as Prolific and MTurk and feedback from review processes. A summarizing group discussion allows for bringing in individual questions and research projects. |
| Certificate | Doctoral candidates from the Faculty of Business and Economics, TUD can earn a certificate according to § 9 of the Ph.D. doctoral regulations (PromO 2018): Doctoral candidates of Business Administration: § 9 (1) Nr. 5 or 6 Doctoral candidates of Business Information Systems: § 9 (1) Nr. 6 Doctoral candidates of Economics: § 9 (1) Nr. 6 Doctoral candidates from other universities can earn a certificate as well. |
| Assessment | Exposé for a survey study covering the topics of the e-lectures. |
| Registration | Participation is limited (max. 15). To register send an e-mail to Dr. Uta Schwarz: uta.schwarz@tu-dresden.de Phone: +49 351 463-33141 |