| Lecturer | Dr. Harald J. van Heerde Research Professor University of New South Wales, Sydney h.vanheerde@unsw.edu.au |
| Date | May 2, 2024 10:30 – 12:00 |
| Room/Address | Zoom-Meeting https://uni-leipzig.zoom.us/j/65873644263?pwd=TW9aUXRmVDNlRS9LNmUxK1dUZ0twUT09 Meeting-ID: 658 7364 4263 Pasw: 476187 |
| Description | Professor van Heerde is one of the most prolific and most cited marketing scientists in the world. He was editor of the Journal of Marketing and associate editor of the Journal of Marketing Research, Marketing Science and IJRM. In this workshop, doctoral students will receive guidance on how to work as productively as possible. This is relevant at all stages of the doctorate and also for different subjects. |